Explain with Examples How Different Market Research...

M1: Explain, with examples, how different market research methods are appropriate to assist different marketing situations. Looking back at the market research methods that could be used to collect information, methods such as questionnaires/ survey, observation, focus groups, experimentation, internet, website monitoring etc. I am going to select 3 primary and 3 secondary methods of research from the ones I have written about. I have chosen 3 primary researches which are: †¢ Focus groups †¢ Surveys †¢ Observation I have chosen 3 secondary researches which are: †¢ Data records †¢ Internet †¢ EPOS/ RFID I am working for the NHS and they have asked me to find out how effective the use of leaflets is within the hospital. In order to†¦show more content†¦I could also use focus groups in the NHS to find out information about ways to improve the efficiency, equity, effectiveness and quality of health care services they provide. After carrying out the focus group, the NHS is left with a lot of qualitative data which is good as it is full of details and information on ways to improve the educational leaflets however the data has to be compared and recorded based on the views and opinions of people that represent their target population which is not easy to do. In order to make comparisons, the NHS needs large samples of information because they want good qualitative answers to make comparisons and also to evaluate the service they provide, however a focus group is likely to present a small sample of information for the NHS but if the focus group is representative it will generate good accurate results. However the NHS may need a large sample so using a focus group may not be suitable. As head of human resources, I have been asked by Paul slater to find out new ways teachers can use to teach students. I have chosen to observe other teachers to see the ways they teach so that it can be incorporated to the ways other teachers teach. Observing teachers in the Manchester College allows me to see how different teachers teach and the resources they use that may help others. Observing teachers is good for collecting new ways for teachers to teach as I am in the classroom and physically involved so that IShow MoreRelatedAssignment For Unit 10 Market Research 1119 Words   |  5 Pagesï » ¿ Course BTEC Level 3, 90 Credit Diploma in Business Unit / Module / F Skill 10 LEVEL 3 Assignment Title Market Research in Business Lecturer/Assessor Terence Bowrage Issue date 25/03/2014 Submission date 23/04/2014 Student declaration I declare that this assignment is all my own work and the sources of information and material I have used (including the internet) have been fully identified and properly acknowledged as required. 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